For attorneys one of the easiest ways to improve your visibility on the internet is to claim your Google Places profile. In order to claim your listing go to Google Maps on the top of the browser and enter the address to your law firm. If your law firm is not listed then you should create one yourself.
What is Google Places?
Google Places is also called Google Maps. It is where you can read short company profiles and find out important contact and location information. At Google Places they even have a place to click in order to give directions to your business. On the profile you can also read reviews of past clients and those reviews can be used to determine if a business is successful or not.
Where is Google Places located?
They are located several locations on the search engine results. Often they are above the organic search engine results. You can determine if a listing is from Google Places because it will also accompany a letter A - E next to the result. They are also located on the Google Maps tab at the top of your browser.
Attorneys often have a very high competition among other lawyers in the area. It is important to grasp all areas of search engine traffic that is possible. Google Maps, search engine positions, and social media are all ways in which you can gain this added search traffic to your business.
The reason Places is so important is because about twenty percent of every search query is location based. That means one out of every five searches will be looking for location information or contact information for your business. Another reason claiming your listing is important is because often attorneys overlook this and do not have their listing claimed which will allow you to have a monopoly on the location traffic in your area.
Once you have claimed your profile the next step is filling out all the important information correctly. Take special consideration when filling in the appropriate categories. The category area is one of the most important ways in which Google determines where your listing should be placed. It is also important to fill in all of the other information. It will help your customers identify you and will provide them the information they are looking for whenever deciding which attorney to choose.
Law firm competition is very high and Google Places is just another way to take advantage of additional traffic.
At PowerAdvocates we will help you with your Google Places Optimization. We offer a full range of law firm marketing options you can benefit from. Click on the links for more information.
ليست هناك تعليقات:
إرسال تعليق