The Difference Between Legal Marketing and Effective Corporate Communications

Whether you are a solo practitioner or a member of a major law firm, you may believe through some very clever advertising that legal marketing is the holy grail of business generation. You may believe that search engine optimization, television ads, and bus billboards are the key to making money, especially in the personal injury and medical malpractice sector.

As a former national news correspondent who now specializes in legal strategy through communication and video production for high-stakes, high-value cases, I am witnessing repeatedly that attorneys who find the greatest success are masters of corporate communication, not attorneys who spend thousands and thousands of dollars on marketing and advertising. To put it another way, some of the most successful attorneys who retain my firm spend very little on advertising, but are successful because they are good at communicating that they are effective.

Think about what you see when you pick up a newspaper, browse the internet, or watch a local or network newscast. You are hearing or reading a story. The stories that you care about are likely well told, are presented with a compelling narrative, and have characters that are memorable. Now think about that in terms of legal advertising and marketing. It's not the attorneys who purchase several 15 seconds ads in a local newscast that come across as being credible. It's the attorneys who reach sizable settlements in mediation or judgments in trial, and then use that information to present themselves as experts who deserve news coverage and media attention. Quite simply: a one line mention of your law firm in a news article about a medical malpractice suit is arguably far more valuable than a commercial promoting that you handle medmal broadcast between two auto dealer commercials on the local news.

And while paying for search engine optimization is often a poor use of funds, the free web presence that comes from a legitimate mention in a legitimate news story is invaluable.

The key to generating news coverage is the same that we use in the production of day in the life video and video settlement brochure production, and demand package documentaries, and the same that is utilized by network news correspondents on a daily basis. Effective story telling through a compelling narrative with characters that generate emotion. When presented to mediators, the result is record settlements. When presented to reporters, the result is news coverage. When used together, you create a self-sustaining flow of news coverage that leads to new clients that lead to successful outcomes, and successful outcomes that lead to news coverage that leads to new clients.

Andrew Colton is a former award winning on-air correspondent for ABC News, and is currently heard as a host of the nationally syndicated Wall Street Journal This Morning radio program. His company, ColtonCreative, is based in Palm Beach County, Florida.

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Entertainment, Trademark And Copyright Lawyers, What Is The Difference?

An entertainment lawyer has extensive knowledge of the nature of entertainment law. The entertainment industry is a vast one. The music industry and movie industry are a few examples of the entertainment industry. So entertainment lawyers make sure that all the legal procedures concerning entertainment are addressed. They also give legal counsel to various entertainers who could include musicians, actors, and actresses to mention but a few. Having a lawyer who is conversant with the entertainment world is very vital. Actors and actresses need legal advice every once in a while. They will need a lawyer present to help them get contracts with movie makers and other entertainers. Musicians will need lawyers to help establish a business relationship with the entertainment business promoters.

Another role of a lawyer in entertainment is to aid the entertainers like musicians, actors and actresses to better manage their income. This is because they earn a lot of money and thus lawyers give them sound advice and guidelines on how to wisely invest in their money. So when it comes to hiring a lawyer, get a lawyer who has represented a good number of entertainment personalities successfully, this gives them more credit. It is not wise to hire a lawyer who does not come highly recommended, entertainment industry has very fragile assets and personalities, and thus a highly recommended lawyer is more practical. Finally it is wise to get a lawyer who specifies in entertainment law; this is because they are more competent compared to other types of lawyers.

Every company has its trademark seal in this industry. This seal is what identifies that company and makes it stand out from other companies; a good example is the apple company. A trademark lawyer works on protecting the different signature trademarks. These lawyers are very knowledgeable when it comes to trademark laws. A company that has a lawyer who specializes on trademark has a lot of edge because the trademarks created are all aligned to the trademark laws that are made known by the lawyer. If there are any changes in the law, then the lawyer informs the clients immediately. A good lawyer in trademark is the one who has gone through law school and works for a very affluent law firm.

Every company has something that it creates that needs to be protected, this is the main meaning of copyrights. Many movie companies hire copyright lawyers to make sure that the copy right to their movies are not sold or even worse violated by any third party. Musicians also get these lawyers all the time because without them, then their music will be forcefully owned by individuals who have not worked hard in making the music. These lawyers make sure that their clients get legitimate copyright licenses, and also help them get the copyright for their work and products. An educated lawyer who has passed the bar with flying colors having specialized in copyright laws is the best option.

It is good to legal firm that has lawyers who have an in depth understanding of the different aspects of entertainment laws and are leading edge with any changes in the laws and what is happening in the industry.

Trying to find Toronto entertainment lawyers or a trademark lawyer Toronto? Then get in touch with the legal team at Blacklinelaw.ca - offering intellectual property protection, trademark and copyright services.

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