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‏إظهار الرسائل ذات التسميات Management. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Management. إظهار كافة الرسائل

الاثنين، 28 نوفمبر 2011

Why and How to Start With Legal Knowledge Management

Legal Knowledge Management (LKM) refers to the collection, organization, dissemination, and reuse of knowledge contained within documents and inside individuals' heads, and it includes the development of standard forms, tools, and templates to streamline the delivery of service.

Even though LKM is often thought of in the context of larger firms, its promise is easy to grasp: greater efficiency, higher quality work product, and higher profits (depending on the fee arrangement). But because Legal Knowledge Management (LKM) will continue to be driven by fast-evolving technology, it's very difficult for most attorneys to get a handle on it (much less stay current with it).

Indeed, as Dan Kennedy wrote several years ago in a post on Do-It-Yourself LKM, "For the average lawyer who needs a time management tool just to schedule some time to learn the differences among case management, document management, litigation management, customer relations management and practice management, the introduction of KM into the mix may be the 'management' straw that breaks the camel's back."

Yes, it's daunting. But think about that promise for just a second: what if you didn't have to start from scratch as often as you do now? That is, what if you didn't have to figure out, re-think, re-create, or re-find something good and smart that already exists somewhere in your firm or your practice group - such as memos of law, pleadings, opinion letters, contract provisions - all sorts of "go-by's"?

So, setting aside the IT dimension of LKM execution for a minute, what can you do to capture more of the knowledge in your organization, your practice group, or your team?

The first step is to find the low-hanging fruit by asking the members of your group the following question: "what knowledge, information, processes, or work products do we use that, if captured and made easily retrievable, would make your job easier?"

The second step is buff your understanding of KM - and LKM specifically. Here are the two resources we recommend: the first is an excellent easy-to-understand overview of KM, The Complete Idiot's Guide to Knowledge Management. The second is an older resource, but it's targeted to LKM and is useful for both small and large firm practitioners alike, Knowledge Management and the Smarter Lawyer.

As Kennedy's post suggests, you can go a long way to realizing the benefits of LKM without having to undertake expensive deployments of complicated, expensive platforms. For example, the following four step process will set you on a solid path.

1. Determine what knowledge you and your team would like to have easier access to
2. Have your IT person set up a designated space on a shared server as your LKM repository
3. Set a few meetings with your team to establish folder and document naming conventions (see this ABA article to get you started. NOTE the link displays oddly so make sure to scroll down to see the article)

Of course, getting your team to use the system once it's established is a matter of culture and leadership. So start small. Let people experience the value in accessing knowledge this way. The two books, above, provide excellent suggestions for getting buy-in from your team.

Website: http://successtrackesq.com/

Bill Jawitz, Practice Advisor with SuccessTrackESQ, has been consulting with lawyers to become more profitable and enjoy a higher quality of life since 2002.


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الجمعة، 11 نوفمبر 2011

Attorney Reputation Management Online Part 1

Why Attorney Online Reputation Management Matters to Local Law Firms:

Your legal practice online identity is no longer just your practice web address. There is much more to it. Google says this:

"Your online identity is determined not only by what you post, but also by what others post about you, whether a mention in a blog post, a photo tag or a reply to a public status update," - Google Blog

Many local attorneys have found themselves in the defensive position of being falsely accused, lied about, slandered, and attacked online. It's a surging problem with no checks in site. The cost to preserve the most positive first impression is invaluable to any legal professional. The best offense for attorneys managing their reputation online is a an even greater defense.

Here are some common internet search facts you should know about:

- 95% of internet users do not search past the first page of search engine results.

- 80% of the United States population researches a product on the internet before purchasing.

- 72% of those that research will not buy if there's a negative comment

In simple terms, your attorney online reputation consists of everything about your law firm that exists on the internet. The range of materials that could potentially impact your specific attorney online reputation is more vast than you might realize at first. Here are just some components of your online image:

-Comments made about your practice on social media networks such as Facebook, Twitter and LinkedIn

-Comments that others make about you on review sites like Yelp, Citysearch, RipOffReport.com and PissedConsumer.com

-Pictures regarding your law firm online 4. Posts and articles published on the internet about your legal practice

-Geo-location information broadcasting through services like Foursquare or Gowalla

-Videos regarding your legal practice (Good or Bad) on YouTube, Vimeo and many other video sharing sites

Regardless if the site is validated as credible is immaterial. Today's consumers rely on the internet as an anonymous referral to make a purchasing decision. If you don't engage the commentary expressed online about you, the next possible client doing a background check on you may perceive the negative reviews as true if you haven't neutrally addressed the complaint.

Though considered 'private', what people write in an email or through instant messaging could potentially be copied and made public.

In fact, if you're beginning to feel like almost anything that others remark about you on the Internet could become part of your attorney online reputation profile, then you're starting to get an idea how important it is to preserve your brands' identity to secure your 'social proof'.

An even larger growing, and faster to engage segment is mobile searching online. Smart phones allow people to read and write reviews from anywhere. You can see how a bad review about your business will hit harder and spread faster than ever before.

Google estimates that 40% of local searches happen on smartphones when consumers are seeking a local service provider. That number appears low, and is trending upward everyday with no sign of slowing.

How Do You Control Your Attorney Online Reputation?

The first step is to find out what people are saying about your business online. The best way to do this is to simply Google your business name. Are there any reviews about your company on the first page?

How many spots do your business own on the first page? Look at the top 10 results for attorneys in your area.When looking at their Google Places page, do they have their profile setup properly? On profiles with consumer reviews, have they responded to someone's complaint?

By first claiming, and then building out your Google, Yahoo, Bing and other authority local profiles, you are empowering yourself to control your legal branding message. If you haven't claimed yours, type in "Attorney Google Places Directions", into Google, and create your FREE profile today. They have just released their Google Plus pages which will become every attorneys rep hub online. See this reputation management consultant example here:

There are many solid reputation management tools you can put in your toolbox, in the next article we'll discuss Attorney Social Media Monitoring. You can contact us here regarding reputation management consultant advice here: http://www.linkedin.com/in/reputationmanagementconsultant. What strategies have worked for your practice?

Lawrence Blumberg, a reputed Online Reputation Management Consultant has assisted Legal professionals leverage technology to generate clients on a consistent basis for over eight years. His focus in Online Reputation Management Services delivers by rendering a complete set of custom solutions to safeguard and manage corporate as well as personal reputations online. Lawrence founded the Los Angeles Online Reputation Management Group to assist in further understanding. The group's website is: http://www.ormla.com/ and you can email Lawrence Blumberg directly for your Free Reputation Audit here: lawrence@ormla.com


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